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Channel: Tori Sabourin – Business 2 Community
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Public Speaking for PR Pros

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could...

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Public Relations and Media Relations: What’s the Difference?

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is...

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Be Human: Content Marketing Guidelines

Anyone with social media 101 smarts will tell you the first rule of business is to “be human.” Companies are told they should create personas online to interact with their customers – be a human voice...

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Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands...

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The Value in Co-Branded Digital Campaigns

As consumers, the amount of marketing campaigns, stunts and advertisements that we encounter on a daily basis is astounding. TV ads airing on the morning news, banner ads in our emails and on our...

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a...

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What Can a Rubik’s Cube Teach Us About Solving Problems in PR?

Anguish. Annoyance. Frustration. These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult client. These same thoughts run...

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Content Creation vs. Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing...

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How Bad Research Undermines Your Business

A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect...

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“You work in PR? So … what do you do exactly?”

Photo Credit “So you, like, plan parties all the time, right?” “Do you just hang out with celebrities?” “Do you get paid to be on Facebook all day?” Working in the PR industry, we get these questions...

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Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,”...

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Brainstorms: Are They Really as Effective As You Think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product...

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Apple Watch, Apple Pay and Communicators

Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the...

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How to Build An Audience for Your New Blog

“If a tree falls in the forest and there’s no one around, does it make a sound?” The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers,...

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Fix (or Establish) Your Brand Reputation

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of...

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Nothing In Marketing Is Unique

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological...

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Bring Chaos Into The Workplace

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. Crises aren’t shy, be it a...

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Data Doesn’t Have to Be Scary

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million...

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Three Signs You Should Invest in Measurement Tools

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show...

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PR Needs To Get Acquainted With Analytics

It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it. In...

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