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How Bad Research Undermines Your Business
A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect...
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“You work in PR? So … what do you do exactly?”
Photo Credit “So you, like, plan parties all the time, right?” “Do you just hang out with celebrities?” “Do you get paid to be on Facebook all day?” Working in the PR industry, we get these questions...
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Another Facebook Algorithm Change: Click-Baiting Bites the Dust
Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,”...
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Brainstorms: Are They Really as Effective As You Think?
In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product...
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Apple Watch, Apple Pay and Communicators
Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the...
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How to Build An Audience for Your New Blog
“If a tree falls in the forest and there’s no one around, does it make a sound?” The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers,...
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Fix (or Establish) Your Brand Reputation
Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of...
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Nothing In Marketing Is Unique
From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological...
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Bring Chaos Into The Workplace
‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. Crises aren’t shy, be it a...
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Data Doesn’t Have to Be Scary
Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million...
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Three Signs You Should Invest in Measurement Tools
Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show...
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PR Needs To Get Acquainted With Analytics
It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it. In...
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Is Your Content Sharable?
For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. From small blogs to major online publishers, Facebook drives...
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The Pros And Cons Of Podcasting
Serial, the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae...
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Stop Hoping For Overnight Success
“I need a quick hit.” Maybe you’ve got a new product release coming up that you forgot about. Maybe a competitor made a huge splash and your board of directors or CEO wants a bigger splash. The request...
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Is This The End For Google+?
In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. Not much else has been said about the...
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Pull Your Retargeting Campaign Out of the Drain
Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in...
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Relax, It Will Come: How Procrastination Can Make You More Productive
If you work in marketing and PR, chances are your mind is constantly running at 100 miles per hour as tasks fly at you from all directions. This environment, with its mile long to-do lists, may seem...
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Be Bold (And Other Cheesy Cliches)
Be bold. Be adventurous. Stay away from the status quo. Go against the grain. Chances are, you’ve heard these cliché motivational phrases one too many times. But there’s something to be said for...
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Scoping Out the Competition (While Avoiding Jail Time)
Brands large and small have competitors they’d like to out-sell, out-promote and out-perform. But as much as you’d like to poke around the competition and see what they’re up to, it’s not always...
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The Debrief: The Metrics Execs Want To See
Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. After the news hits is when the fun...
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Beets, Tomatoes… Big Data?
When contestants begin a Food Network’s Chopped challenge, they are given a basket of random ingredients and asked to make an entrée. No recipe books, no Pinterest, no “phone my mom” option. The...
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The State of the Press Release in 2015
In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on...
View ArticleDitch the Press Release if You’re Going for Audience Engagement
When you think about a press release, what comes to mind? Corporate jargon and unexciting news? Us, too. Many PR practitioners as of late have shied away from the release, opting instead for a more...
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The Tale of #Twitter10K: Fact or Fiction?
Twitter is toying with the idea of increasing the character limit of tweets to 10,000, more than 72 times the existing limit. Why would the “micro-blogging” platform take away one of its only unique...
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